Top 14 Effective Ways to Create Viral Video on TikTok

By Thomas Tran on Sep 14, 2022

With TikTok now being the fastest growing social media network, there can be considerable competition for your videos. That means that you will need to work hard and be strategic if you want to create TikTok trending videos.

TikTok was the 4th most popular free iPhone app download in 2019 and overall the 2nd most popular free app downloaded in 2019. It had the highest follower engagement rates across 100,000 user profiles sampled in an online research project conducted by the Influencer Marketing Hub. It now has a staggering 800 million active users worldwide. And some of its best-known accounts, like American singer and social personality, Loren Gray, can claim upwards of 40 million followers.

Don't underestimate the importance of TikTok. Its audience may be predominantly young, but they are aging with the platform, and there are a considerable number of them. If you can create TikTok trending videos, then you can consider it a notable success. 


So, what can you do to enhance the chances of your videos appearing in the list of TikTok Trending Videos for your country? We have come up with 14 tips that will improve your odds of success.


1. Decide on a Niche for Your Videos

This first tip applies to every social network where you want people to consider you successful. You can't just make videos randomly, uploading them in the hope that people will like them. You need to define an objective for your social network activity. Why are you uploading videos to TikTok? What do you want to achieve? In particular, who are the ideal people you want to view your videos?

Once you have decided upon the audience you should target, you can start to think about the types of videos that will interest them. Remember, if you want to produce trending videos that go viral, you need to understand the types of videos that relevant people like to watch.

While you clearly won't make all of your videos about the same subject, you want an overarching theme or main niche for your videos, one that makes people decide to want to see more of what you create.


2. Post at Least Once Every Day

TikTok expects its successful creators to post often. If you hope to go viral, you have to make sufficient content for people to notice you. If you keep a low-profile, your videos are unlikely to appear often in people's For You feeds.

The best TikTok accounts release videos multiple times each day. All right, that level of production may be difficult for a single person without compromising on quantity. But ideally, you should upload a new video each day, each weekday in the case of a brand.

The more content you make, the more likely you are to find something that matches today's viral craze. Just make sure that all your videos are relevant to your followers and target audience.


3. Ensure Your Videos are of High Quality

We can't emphasize this enough. If you want to have trending videos, you need to ensure that you are sharing high-quality footage. Despite the need to upload videos regularly, you shouldn't sacrifice quality for quantity. This doesn't mean that you need to employ a professional camera operator to make your videos or use high-end equipment; you can still make videos that go viral on your smartphone. But it does mean that you should film in high definition and that you make an effort to get the production basics right. Keep your camera steady, using a tripod if necessary. Consider using an external microphone if the recorded sound is essential (and you aren't just overlaying music or dubbing audio later). Make an effort to edit your video. TikTok has acceptable quality editing functions, or you could use an external app if you need something better.


You also need to think about the subject of your videos. It needs to interest and engage people. Having decided on a niche for your videos, and an objective for your TikTok posts, you need to ensure that the videos you make will genuinely interest your intended audience.

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